Client: Pratt Norman LLP
Industry: Entertainment & Media Law
Objective: To design a logo that reflects the firm’s solid legal foundation, creativity, and dedication to client success in the entertainment and media industries.
Pratt Norman’s brand voice is professional, hard-working and modern. They are highly respected for their artist and business development efforts, emphasizing reliability and flexibility.
The brand’s audience consists of high-calibre production companies, media pioneers, and creatives seeking a strong legal partner. Therefore, the logo had to embody professionalism and creativity, striking a balance that would resonate with these dynamic clients.
Logo Concept
Stylized Pen Icon
The pen symbolizes the act of legal documentation and contract drafting—core activities in any legal practice, especially in entertainment and media. The pen’s design is modern and minimal, reflecting the firm’s approach to bringing clarity and focus to complex legal matters.
Lateral Bars
These elements convey stability and strength, reinforcing Pratt Norman’s reliable and expert firm position. They also hint at structure, mirroring strong legal counsel’s framework.
Together, the pen and bars create a cohesive icon that encapsulates the essence of Pratt Norman LLP.
