Cohen's Original - Steak Rub

Objective: Create premium packaging for a steak rub that appeals to a niche audience and conveys high quality.

Skills Utilized: Packaging design, typography, color theory, vector illustration.

Design Approach: Green and brown tones emphasize nature and stability, aligning with the product’s artisanal feel. Clean, elongated typography adds a contemporary touch, while the product name is highlighted for clarity and brand association. Detailed herb illustrations reinforce the product’s healthy and high-quality image, ensuring it stands out on the shelf.