Client: Art House Cinema
Objective: Redesign the visual identity to reflect a modern, differentiated cinema concept that prioritizes comfort and offers innovative services such as food and drinks.
Skills Utilized: Branding, logo design, colour theory, typography, composition.
Design Approach: The new logo centers on a red sofa, symbolizing comfort and luxury, and is paired with yellow martini glass icons representing the premium food and drink experience. The yellow screens evoke the dual-screen projection, emphasizing innovation and balance. The bold typography at the top adds modernity and daring, while the red-and-yellow palette conveys energy, passion, and a contemporary edge.
These elements together highlight the unique, immersive experience Art House Cinema offers its audience.
